Marias Marin — Boat Sales and Catalogue Website

Marias Marin is a marine business that sells new boats from different manufacturers, marine engines and boat equipment such as virtual anchors, fish finders and trailers, and also provides engine installation and maintenance services. As the product range grew, the business needed a structure where customers can quickly find the boat or equipment they are looking for and where the business can update its own portfolio.

The first version introduced a PHP-based admin panel for managing boats, brands, models and the gallery, a boat search on the homepage, contact forms and WhatsApp / phone buttons. In the second version, the site was organised into categories based on the products and services the business sells; SEO-friendly content pages were prepared for each category and service.

To avoid lowering customer conversion, membership and user login were deliberately left out; the aim was for visitors to reach the business directly by calling, sending a message or using the enquiry form. On the digital side, the project also covered the Google Business Profile, corporate e-mail accounts, social media links, Google Analytics integration and QR codes for business cards.

Before deciding, a boat buyer wants to compare a lot of technical information such as brand, model, size, engine options and equipment. When this information is scattered across listing sites and social media, customers struggle to find the right boat, and the business cannot present its multi-brand portfolio, equipment and service offering as a whole on its own channel.

We set up a catalogue structure that groups boats by brand and equipment into categories such as marine engines, virtual anchors, fish finders and trailers. Visitors can filter by product group, brand, model and boat length, or use the search bar at the top of every page. Boat detail pages show technical specifications, standard and optional equipment lists and photos.

Boats, brands, models and the gallery are updated from the admin panel. Search-engine-friendly content pages were prepared for services such as engine installation and maintenance. The sales process runs through an enquiry form with topic selection and WhatsApp and call buttons fixed on every page.

Marias Marin's multi-brand boat portfolio, marine equipment and services were brought together in a single searchable digital showroom that the business can update itself and that leads visitors to direct contact.